I've been reading a number of interesting articles for a couple of summer classes at school - a global strategy class and a product innovation class.
First to Market, First to Fail argues that being first to market with a product or technology is insufficient. Technology leadership must be followed up with a vision to make the technology truly appealing to the masses, persistence to keep at getting the product right, financial and time commitments to do so, relentless innovation and leveraging related assets appropriately.
In
Distance Still Matters, Pankaj Ghemawat introduces the CAGE framework to use as a tool for analyzing foreign market entry. He states that traditional country portfolio analysis considers only the
opportunity in a foreign market and ignores the
cost and risks of doing business there. He states that distance, in its many dimesions - Cultural, Administrative, Geographic, and Economic (CAGE) - needs to be considered when analyzing foreign market entry.
In a follow up article,
The Forgotten Strategy, Ghemawat argues that companies are so obsessed with minimizing the differences between countries that they pay too little attention to exploiting differences. Arbitrage opportunities based on CAGE - Cultural, Administrative, Geographic, Economic - elements is a good way to exploit differences. Ultimately, a good strategy balances both aspects - exploits differences between countries and minimizes them - to sustain cobmpetitive advantage.